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Brownstone Furniture Showroom Facade Prototype

Concept Design

DOES Architecture was tasked to develop a facade prototype that expresses Brownstone Furniture’s corporate identity on showrooms around the world. Simple, regular openings are trimmed in stone and ornamented with bronze screens. The first scheme uses a screen from Brownstone Furniture’s collection.  The traditional Chinese geometric motif is simplified and interpreted in water-jet cut bronze and enlarged to an urban scale. The second scheme updates the geometry, using the principals of the Voronoi Diagram.  A single pattern is mirrored and doubled to create depth and complexity within the constraints of a repetitive module. Generative point clouds can reflect the geographic conditions of each store location and create individuality within the context of the overall brand identity.

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