Brownstone Furniture Showroom Facade Prototype
Concept Design
DOES Architecture was tasked to develop a facade prototype that expresses Brownstone Furniture’s corporate identity on showrooms around the world. Simple, regular openings are trimmed in stone and ornamented with bronze screens. The first scheme uses a screen from Brownstone Furniture’s collection. The traditional Chinese geometric motif is simplified and interpreted in water-jet cut bronze and enlarged to an urban scale. The second scheme updates the geometry, using the principals of the Voronoi Diagram. A single pattern is mirrored and doubled to create depth and complexity within the constraints of a repetitive module. Generative point clouds can reflect the geographic conditions of each store location and create individuality within the context of the overall brand identity.
DOES Architecture was tasked to develop a facade prototype that expresses Brownstone Furniture’s corporate identity on showrooms around the world. Simple, regular openings are trimmed in stone and ornamented with bronze screens. The first scheme uses a screen from Brownstone Furniture’s collection. The traditional Chinese geometric motif is simplified and interpreted in water-jet cut bronze and enlarged to an urban scale. The second scheme updates the geometry, using the principals of the Voronoi Diagram. A single pattern is mirrored and doubled to create depth and complexity within the constraints of a repetitive module. Generative point clouds can reflect the geographic conditions of each store location and create individuality within the context of the overall brand identity.
